Paid Ads & Performance
Ad Spend Optimised To Revenue, Not Impressions
Rising CPCs and flat pipeline usually means the account is optimised for the wrong number. We build and run Google, Meta and video campaigns tied to closed revenue — with you inside the ad account, not reading a slide about it.
Get a Free Ad Account Audit
We’ll review your current campaigns and show you exactly where budget is leaking — back within 48 hours.Signs Your Ad Spend Isn’t Working as Hard as It Should
Rising spend and flat pipeline is rarely a platform problem. Here’s what it usually actually is.
What’s Included
What’s Actually Running Inside Your Account
Full-funnel campaign structure, not a single "boost post" button pushed on a schedule.
Get My Free Ad Account Audit- Google, Meta and video campaign build
- Landing page and creative testing
- Budget pacing and bid strategy
- Weekly ROAS review and optimisation
- Full-funnel structure from cold audiences to retargeting
- Conversion tracking audited before a rupee is spent
- Creative refreshed on a schedule to fight ad fatigue
- Competitor spend and positioning analysis
- Transparent reporting — you see the ad account, not a slide
Who We Do This For
Campaigns Structured Around How Your Buyers Actually Decide
A restaurant chasing footfall and a B2B manufacturer chasing RFQs need entirely different funnels. Here’s how we structure both, and everything between.
Real Estate
What We Deliver
Project-specific lead campaigns on Meta and Google with call-tracking and CRM-ready form fields.
How It Helps You
Site visits and qualified walk-ins increase because every lead arrives pre-qualified on budget and location.
D2C & Ecommerce
What We Deliver
Full-funnel campaigns — cold prospecting, dynamic retargeting for cart abandoners, and creative testing on a weekly cycle.
How It Helps You
Blended ROAS improves because spend follows what’s actually converting, not what looked good in week one.
Education
What We Deliver
Admission-cycle campaigns timed to enquiry windows, with lead forms that pre-qualify by course interest.
How It Helps You
Counsellors spend time on genuinely interested applicants instead of chasing cold form-fills.
Healthcare (Elective & Clinics)
What We Deliver
Local-intent Google campaigns and Meta awareness for elective procedures, with WhatsApp click-to-chat built in.
How It Helps You
Patients ready to book can message instantly instead of dropping off on a slow enquiry form.
Home Services & Local Trades
What We Deliver
Hyper-local Google Ads targeting service-area radius, with call-only campaigns for immediate-need searches.
How It Helps You
You capture the "need it today" searches that convert fastest and pay the least to acquire.
B2B & Manufacturing
What We Deliver
LinkedIn and Google campaigns targeting procurement-intent keywords, with gated content for longer sales cycles.
How It Helps You
You build a qualified pipeline of RFQs instead of paying for clicks from buyers who were never going to convert.
Getting Started
What Happens After You Reach Out
No surprises between the first call and the first report — here is exactly what the next four weeks look like.
Discovery Call
Thirty minutes on your numbers, not a pitch deck. We tell you honestly what’s working and what isn’t.
Scoped Plan
A written plan with deliverables and dates, priced for exactly what you need — no bundle you didn’t ask for.
Build & Launch
Work starts within days of sign-off. You see progress on a live dashboard from week one, not month three.
Weekly Review
A short call every week to walk through the numbers and adjust course before small issues become expensive ones.
Still Deciding?
Not Sure Which Platform Fits Your Budget?
Tell us your monthly budget and goal on the call — we’ll tell you honestly where it goes furthest first.
Common Questions
Questions About Paid Ads & Performance
We typically recommend a minimum of ₹40,000–50,000/month in ad spend (separate from our management fee) to gather enough data for the algorithm to optimise properly. Below that, we’ll usually recommend starting with SEO or organic social instead.
Whichever matches how your buyers actually search and browse. Google captures existing intent, Meta creates it. Most accounts we run use both in a complementary structure — we’ll recommend the split on the discovery call based on your category.
Search campaigns can generate leads within days of launch since they capture existing demand. Meta and video campaigns typically need 2–3 weeks of data to optimise properly. We review performance weekly from day one, not just at month-end.
Both. Creative and media buying are optimised together, since the best-targeted campaign still fails on weak creative. We test multiple ad variations on a rolling schedule rather than running one static creative until it fatigues.